Spotlight on business

Four learnings

01

Brand 

From the beginning, BlueRock has used brand to differentiate itself as a place to work, and a business to work with. “It’s a brand that represents business as an adventure,” says Lalor. “We want people that look at everything we do going – I want these people to be sitting next to me when I go on this adventure.”

02

People

Business leaders know the importance of hiring the right people. For BlueRock, this is a non-negotiable and mission-critical component of its business strategy. “As the firm has grown, there’s been a linear relationship between the revenue that we’ve managed to grow by, and the people who have delivered it,” Lalor says.  

03

Purpose

BlueRock’s leaders treat purpose as its strategic springboard. “When I work with people who are fixated on making lots of money, I actually know the outcome they’re going to get is the wrong one for themselves and who they are looking after,” Lalor says.  “When you have a clear purpose, doing something because you actually believe in it, the money will come.” 

04

Technology 

The technology lens is fundamental to all elements of BlueRock’s business, particularly when it comes to setting and meeting ambitious growth targets. “We can’t scale revenue and opportunity without change,” says Lalor, "and the change we have introduced is technology.”