Six steps to success
There are six factors that we believe contribute most to the performance of any organisation. Here we’ve summarised the practical things you can do to ensure your business is a high-performing organisation and how you can unlock opportunities for growth.
Strategy
Strategy is all about making choices for your business – what you will do, and more importantly, what you won’t do. Everyone in the team is essentially a strategist in their own role and it’s important that they’re aligning to the same outcome. Making strategy a team effort helps foster new ideas and is a great way to engage your people. It can help to first define your ‘winning aspiration’ – what winning looks like to your company – and go from there. Display your strategy around the office – your team will work together better when they share a common goal.
Once a year is no longer enough when it comes to focusing on your business strategy. Start looking at this more frequently. Consider what’s most important for your business. Is it offering the best client experience? Being available in the most number of locations? Or perhaps offering the best value in the market. When it comes to your business strategy, less is more. Focusing on specific, measurable outcomes will help you achieve your business goals.
External focus
How could your data help your business grow? Making sense of your data and using it to make smarter decisions could be key to offering your clients a better experience.
Some of the types of data you can capture include behavioural, transactional and preferences. Start simple – look at the information you’re already capturing and then build on that with additional insights. Ask your clients to fill out a survey or send them a feedback request. If you talk to your clients regularly in person, ask if they’d be happy to answer a couple of questions – you’re working on enhancing their experience, so more often than not they’ll be happy to help.
Another way to improve your clients’ experience is to put yourself in their shoes. Take a step back and look at how they’re experiencing your service. Examine data to see where they’re engaging and where they’re not. You might be able to simplify certain processes while working on features that aren’t being used to their full capability.
Leadership
Many high-performing businesses are rethinking the way leadership works. The role of a leader is shifting from a ‘top down hierarchy’ to one of empowerment. Good leaders know that a good idea can come from anywhere, so it’s important to ensure that everyone within the business has a voice and feels comfortable sharing ideas. Spend time coaching and mentoring others – this is how you cultivate the next generation of leaders. When your team has a sense of ownership of their roles and responsibilities, this helps create a culture of collective leadership.
Environment
Does your business environment shape the way your people work? The quick answer is yes. The essential ingredients for a high-performing organisation are flexibility, mobility, simplicity and agility.
Today’s workplaces are about bringing people together to collaborate and share ideas. While a big open-plan workspace is great for working on projects together, it’s also important to ensure your office has smaller, more private areas that can be used for quiet work, phone calls and meetings. So when you’re redesigning your office space, think about what the appropriate space should be for specific functions of work.
Technology is a crucial part of making your workspace a highly functional one. Your people should be able to move around the office effortlessly with their devices, and those working flexibly need to be able to engage with the rest of the team. Consistent Wi-Fi connectivity and video conferencing are fairly simple ways to make this happen. Other details like standing desks, ergonomic furniture and natural light help to create a high-functioning environment.