This guide introduces financial advisers to the financial planning considerations that arise when clients have philanthropic goals.
Providing philanthropic advice may involve providing financial product advice and taxation (financial) advice, so financial advisers are well placed to meet their client’s philanthropic needs.
Common triggers for clients to consider charitable giving
Those experienced in the field of philanthropy identify a number of common triggers that cause clients to consider charitable giving, including:
- a financial windfall (e.g. an inheritance)
- the sale of a significant asset (e.g. a business or real estate)
- writing or revising a will
- year-end tax planning
- a change in personal circumstances, which can cause a rethink of priorities
- a resolution to support a particular community or address a social issue. A client might be passionate about supporting a cause they personally resonate with, for example, if they or a loved one has been impacted by an issue or received support from a charity previously, or they may simply want to create a legacy.
Philanthropy in the financial planning process
Philanthropy will not be suitable for all clients. As a broad paradigm, a client’s financial goals may be prioritised as:
- Financial independence / retirement planning: Achieve personal financial independence, especially in retirement – i.e. accumulate and protect wealth.
- Estate planning: Financially support children and/or grandchildren or other dependants to a self-determined level, either during the client’s lifetime and/or upon death - i.e. the effective distribution of wealth to family and loved ones.
- Charitable giving: Provide broader community financial support via philanthropic giving – i.e. the effective distribution of wealth to chosen causes.
Financial advisers can assist their clients to understand their potential to achieve these goals, both in terms of their current asset levels and the expected future accumulation of assets. Discussion of stage three above may be appropriate once a client understands they will satisfy stages one and two.
Note that charitable giving may involve more than financial support alone – contributing time and expertise to various causes is highly valued by charities and community groups, and may be a viable alternative for those unable financially to reach stage three.
Options for charitable giving
The broad alternatives for charitable giving include:
- Direct donations to charities
- Bequests and bequeathing (via a will)
- Indirect donations via a public ancillary fund (PuAF)
- Indirect donations via a private ancillary fund (PAF).
Table 1 describes some of the pros and cons of these alternatives.